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LUNAR NEW YEAR

Year of the Rabbit

In honour of the Year of the Rabbit during the Lunar New Year in 2023, Studio Noir crafted an engaging zodiac activation for customers at Westfield Pitt Street in Sydney.

The centrepiece featured a gold Rabbit, surrounded by twelve mirrored pillars. At the forefront, a kiosk invited customers to spin to their birth year, press a button, and await the illumination of the corresponding zodiac pillar. Enticed by their designated zodiac, customers could then stroll over to read their fortune.

The kiosk, equipped with a built-in phone holder, facilitated the effortless capture of the moment through the perfect selfie.

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