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P.E NATION x ASICS

Store Launch

To debut the collection for P.E Nation x Asics collaboration, we designed an experience-focused store launch.

Through meticulously designed custom builds, we aimed to elevate the in-store journey and encapsulate the distinctive essence of the partnership in a dynamic and playful way.

A towering wall adorned with tennis balls, meticulously crafted to spotlight the partnership and infuse the store with an air of curiosity and delight. This vibrant installation, boasting over 4000 tennis balls, was inspired by the sport itself, injecting an element of gamification in-store. As customers plucked a ball from the wall, they unlocked the chance to win exciting prizes, adding an interactive twist to the celebration.

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